Forbes India 15th Anniversary Special

Jimmy Choo's own adventure

Published: Sep 16, 2017 07:41:39 AM IST
Updated: Sep 14, 2017 05:46:27 PM IST

In 21 years, the luxury-footwear brand Jimmy Choo has grown from a modest London startup to a global brand that sold for $1.2 billion in July. How did it make that giant leap? It was thanks in large part to Princess Diana, Sex and the City and millions of women who fell for the shoes head over heels. Let’s retrace the steps...

Jimmy Choo's own adventure
Images: In chronological order: Tim Graham / Getty Images; Reuters; Anwar Hussein / Getty Images; Lucas Jackson / Reuters; Nicky Loh / Reuters; Peter Macdiarmid / Getty Images; Mark Wilson / Getty Images; Jason Alden / Bloomberg; Indigo / Getty Images

(This story appears in the 29 September, 2017 issue of Forbes India. To visit our Archives, click here.)