Commercials are important, but there are other things that matter
Actor Sidharth Malhotra at Hilton Honors’ first private celebrity experience in India, at Conrad Bengaluru.
As soft music plays in the background, excitement builds up among a small group of people—seated at a dining table decorated with fresh flowers and candles in an intimate space at the Conrad Bengaluru. Having had informal chats and taken multiple selfies to savour the occasion, they await the presence of Bollywood heartthrob and their host for the evening, Sidharth Malhotra. Once the actor walks in, dressed in a round-neck jumper and trousers complemented by a jacket, conversations flow freely around films, food, fashion, travel and life.
As its first private celebrity experience in South Asia, Hilton Honors, the hospitality major’s loyalty programme, hosted a dinner with Malhotra in January-end for a select few members. In August 2024, Hilton had announced its collaboration with the 40-year-old actor.
After making his big-screen debut with Student of the Year in 2012, Malhotra has become a brand favourite over the years, endorsing the likes of Uniqlo, Movado and Maruti Suzuki, among others. After his marriage to actor Kiara Advani in 2023, a Kroll report pegged his brand value at $10 million.