Luminate, a specialist in music industry data analysis for over 30 years, has examined this phenomenon in the latest edition of its annual report
45.6 million tracks were not listened to, even once, on music streaming platforms in 2023. Image: Shutterstock
The success of streaming platforms is based on the fact that they allow music lovers to listen to millions of tracks whenever and wherever they like. On paper, this sounds like a tempting proposition. But in reality, many of the songs available on Spotify, Apple Music and others are rarely—if ever—actually listened to.