With online travel agency Expedia seeing an uptick in TV tourism, will the filming location of the Tim Burton series be the latest to benefit?
The series "Wednesday," starring Jenna Ortega in the lead role, was released on November 23, 2022 on Netflix. Image: Vlad Cioplea/Netflix
Out on Netflix for just a few weeks, new series "Wednesday," centered around the Addams Family daughter, has already turned viewers' lives upside down. With online travel agency Expedia, seeing an uptick in TV tourism, will the filming location of the Tim Burton series be the latest to benefit?
TV shows are having a genuine impact on our lives. From our wardrobes to our musical tastes, shows like "Stranger Things" and "Bridgerton" have been influencing our consumer choices. It's a phenomenon being seen once more with "Wednesday," the latest Netflix hit. The series about the daughter of the iconic Addams Family is giving some fans ideas for their next vacations.
The French site of travel agency Expedia revealed a 55%* increase in searches for hotels in Bucharest, Romania, where the series was shot in 2021. The increase was observed in the first two weeks before and after the launch of the series, compared to the four weeks prior to this period, the company explained.
While the capital of Romania enjoyed a surge in popularity thanks to the Netflix series, the Romanian countryside also got a bump in interest among those looking at vacation destinations, with a peak recorded at 15%** on the same site.