Countries have undergone several major changes that have made their economies much less susceptible to a strong dollar than they were in the late 1990s. But uncertainty looms
SEOUL, South Korea — Tigun Wibisana and Sandra Kok, who own the SiTigun cafe on Penang Island in Malaysia, are facing an excruciating decision that could make or break their business of 14 years: Can they increase prices to cover rising expenses without driving customers into the arms of their bigger rivals?
The cost of the coffee beans that the married couple buy is spiraling because they are traded globally in U.S. dollars, and the Malaysian ringgit has fallen to a 24-year low. Compound that with an inflationary spike in prices for butter and flour, essential ingredients for its pastries, and the shop’s profits have plunged more than 25% this year.
“Eventually we may have to raise prices to survive, but I don’t have the guts to do it now,” said Wibisana, 65, who roasts the beans and makes the baked goods.
SiTigun is one of many businesses in Asia that are being squeezed by the strength of the dollar, which has soared to record levels this year. America’s currency is used extensively to buy and sell goods around the world, and its hypervalue is exacerbating the pain of surging prices for energy and other imports caused by the war in Ukraine and the pandemic.
Throughout Asia, from the Vietnamese dong to the Philippine peso, currencies are tumbling to record lows, the type of widespread currency weakness not seen since the 1997 financial crisis. That has unnerved businesses and policymakers who recall how a string of Asian currencies folded under the pressure of a strong dollar.
©2019 New York Times News Service