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According to the market researcher IDC, global smartphone shipments reached 316.1 million units in Q3 2024, marking a 4 percent year-over-year increase.
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This growth represents the fifth consecutive quarter of expansion, with Chinese manufacturers Vivo, Oppo, and Xiaomi making gains, despite broader economic challenges. Notably, Vivo's strong performance stemmed from aggressive product launches and favourable market conditions, according to IDC.
Apple saw a 3.5 percent increase in shipments, driven by robust demand for its previous models and the launch of the iPhone 16. Older models, particularly the iPhone 15, thrived due to heavy promotions, positioning Apple well for the upcoming holiday season, IDC says.
Meanwhile, Samsung maintained its market leadership, albeit with a decline in overall shipments. The company is capitalising on premium segment growth, aided by the introduction of AI features in its Galaxy lineup and the successful launch of the Galaxy Z Fold6 and Z Flip6.