From Piaggio's plans in India to the details of how Nayanthara and Dulquer Salmaan are emerging as the powerhouses of the South Indian entertainment industry, here are our best reads of the week
Image: Shutterstock
Every week, catch up on the best long form stories from Forbes India. Often peppered with our binge-worthy podcasts, videos or infographics too.
1) Italy's finest
"Vespa is not simply a scooter. It's an icon," says Diego Graffi, chairman and managing director of Piaggio India. This iconic status was cemented in Western pop culture since Audrey Hepburn rode it in 'Roman Holiday'. In India, the Italian two-wheeler maker has been enjoying its premium play after launching the solo avatar almost a decade ago. Graffi now has a strategy for Piaggio products that not only leverages the scooter but takes it beyond it. Read More