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Every week, catch up on the best long form stories from Forbes India. Often peppered with our binge-worthy podcasts, videos or infographics too.
1) Italy's finest
"Vespa is not simply a scooter. It's an icon," says Diego Graffi, chairman and managing director of Piaggio India. This iconic status was cemented in Western pop culture since Audrey Hepburn rode it in 'Roman Holiday'. In India, the Italian two-wheeler maker has been enjoying its premium play after launching the solo avatar almost a decade ago. Graffi now has a strategy for Piaggio products that not only leverages the scooter but takes it beyond it. Read More