In emerging markets, the growth of online sales has not led to a decline in the number of physical stores. Indian retail chains, after two years of the pandemic, made a spectacular comeback in 2022. One of India's largest retailers, D-Mart, added 50 new stores and planned to add another 135 in FY 2023-24
Stores are evolving to meet the challenge from online retail. They understand their unique selling proposition is “physical,” and need to leverage this aspect by becoming central to shoppers’ lives. Image: Shutterstock