Nano influencers provide authentic content, higher engagements, personal connection with the audiences, and a lot more at half the price demanded by mega influencers or celebrities
In 2022, the influencer marketing spend in India reached $400 million and is estimated to touch $3.5 billion by 2028, according to research. Marketers are actively spending on the creator economy to boost audience engagement across social media, causing an increase in influencer rates. Image: Shutterstock