Forbes India 15th Anniversary Special

Thoughts on ecommerce

Published: Dec 26, 2015 06:17:26 AM IST
Updated: Dec 21, 2015 04:28:58 PM IST
Thoughts on ecommerce
Image: Chaitanya Dinesh Surpur

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” —Seth Godin

“You should learn from your competitor, but never copy. Copy and you die.” —Jack Ma

“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” —Yasuhiro Fukushima

“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.” —Paul Graham

“In ecommerce, your prices have to be better because the consumer has to take a leap of faith in your product.” —Ashton Kutcher

“Goal is to turn data into information and information into insights.” —Carly Fiorina

“Data data data, I can’t make bricks without clay.” —Sir Arthur Conon Doyle

“Communications is at the heart of ecommerce.” —Meg Whitman

“In terms of merchandise, you can’t force anyone to buy something.” —Paul Stanley

“We watch our competitors, learn from them. See the things that they were doing for customers and copy those things as much as we can.” —Jeff Bezos

“The sooner we drop the ‘e’ out of ‘ecommerce’ and just call it commerce, the better.” —Bob Willett

“Good merchandising inspires customers to buy if they weren’t going to buy.” —John Hazen

“Don’t obsess over data as a tool, obsess about the future.” —Jeff Beaver

“When you say it, it’s marketing. When your customer says it, it’s social proof.” —Andy Crestodina

“For you to achieve your goals, visitors must first achieve theirs.” —Bryan Eisenberg

“Discounts and promotions are taxes placed upon brands for being unremarkable.” —Kevin Hillstrom

“Good merchandise, even hidden, soon finds buyers.” —Titus Plautus

(This story appears in the 08 January, 2016 issue of Forbes India. To visit our Archives, click here.)