In a revealing conversation, Chirag Taneja unpacks the technologies and trends reshaping how India shops
As technology reshapes the retail landscape, GoKwik's Future of Commerce Conclave returns for its second season, promising deeper insights into how AI, data analytics, and digital payment solutions are transforming commerce. In the curtain raiser episode, GoKwik's Co-founder and CEO Chirag Taneja, gave us a preview of the innovations and trends shaping the future of how India shops.
Scale, Speed, Selection: India's Commerce Moment
The conversation began with Chirag Taneja highlighting key trends that are driving the growth of commerce in India. He spoke of the rise in discretionary spends fueled by increased per capita income, in addition to convenience and variety as key drivers. "We were at one lakh SKUs 2 years ago, that's grown to 20 million SKUs," he revealed.
He also spoke passionately about the confluence of data, technology and innovation creating force multipliers. "This is a world where data is the new oil. Then you have intelligence which is the new drill, and then you have applications on top of it." Leveraging a data and research backed approach, GoKwik has been able to solve numerous commerce problems and pain points, and help merchants improve Gross Merchandise Value (GMV).
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