Thought Leadership
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Here's a cost-effective way to tell if your digital ads are working
Running even a small number of experiments can reveal a lot, a new study finds
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Beyond Trade-offs: Importance of making sustainability aspirational and profitable
Embracing ESG principles isn't just about being socially responsible; it's about survival in the marketplace and as a species on the planet
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Balancing Nationalism with Globalisation: The role of the state
A delicate balancing act, where a more just social order emerges, which results in the narrowing of socio-economic gaps, is the most important duty of the government
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Troika of digital, physical and electric infrastructure and India's e-commerce growth
India's 'Digital India' initiative drives e-commerce expansion, transforming business through widespread internet access and connectivity
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Three steps towards sustainable impact at scale
Focusing on exploration, shared value and customer needs can help drive profits and positive change
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AI is increasing demand for managers – and changing their skill sets
A study of job postings suggests, rather than reducing the need for managers, AI-driven transformations intensify managerial demands, making human judgment a crucial complement to AI capabilities
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AI can help leaders communicate, but can't make employees listen
A chatbot might be able to write emails that sound human, but can the technology respond to staff questions just like the boss would? Research by Prithwiraj Choudhury shows that while a chatbot may save leaders time, employees might not view the communications as credible
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Money: From barley to bitcoin, a system of trust
Money has evolved from 'Sila' 5000 years ago to UPI today, but one thing has remained constant--money is a system of mutual trust
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Impact investing: where philanthropy meets finance
In a complex world, understanding individuals' reactions to hybrid practices is crucial as these practices are evolving and influencing our choices
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Is working yourself "to the bone" ever worth it?
Work conditions in certain industries are notoriously gruelling. We ask four professionals in demanding sectors if the benefits outweigh the costs
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Can low interest rates drive inequality?
Professor Paymon Khorrami said years of declining interest rates may have led to higher investment in education by the wealthy, increased inequality, and worse economic outcomes