Thought Leadership
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Expressing passion can make luxury consumers seem more authentic
Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands
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What kind of leader are you? How three action orientations can help you meet the moment
Executives who confront new challenges with old formulas often fail. The best leaders tailor their approach, recalibrating their "action orientation" to address the problem at hand, says Ryan Raffaelli. He details three action orientations and how leaders can harness them
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The Hikikomori Phenomenon – is Information Technology really to blame?
Jan Ondrus, Associate Professor of Information Systems and Associate Dean of Faculty at ESSEC Asia-Pacific, shares initial research into the Hikikomori phenomenon — the gradual withdrawal into the virtual world and behavioural extremes — and the influence of IT
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Why are products marketed to women sometimes more expensive?
A new study upends popular assumptions about the "pink tax"
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Too many choices: A model to predict open-ended consumer decisions
Confronted with a blank slate, the likelihood is that you'll gravitate toward a brand that rings a bell, a name etched into memory, even if lesser-known options could be equally (or more) satisfying but don't come to mind
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Thoughtful consumption: The "last mile" in well-being and sustainability
Understanding consumer behaviour is key to making fashion more sustainable
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Research finds companies may be embracing misleading information rather than correcting it
Professor Tong Guo found debunking unproven information can make a difference in consumers' perceptions if companies join efforts or product regulators get involved
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Auto-renew snags new subscribers — but it's not a good way to keep them
Companies seeking loyal consumers shouldn't take advantage of their tendency to stick with unwanted subscriptions
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Essential skills for remote leadership
Learn about common problems leaders experience in managing remote teams and actionable strategies to help overcome them
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How the gig mindset can help organisations in a disruptive era
It is not the technologies that pose a threat to the employees and the organisation's ability to survive and sustain during uncertainties; it is the culture of the organisations and the mindset of the employees that need to transform to survive
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Sustainable growth and customer engagement in a circular economy
Embracing circular business models unlocks opportunities for companies to engage with customers, optimise resource utilisation and ensure a sustainable future