The average prices of cars bought in India have steadily risen. Amidst this change in spending habits, Maruti, a brand historically synonymous with affordable and functional vehicles, continues to hold on to a significant pie of the Indian automobile market. What provides Maruti with continued dominance in India's progressively dynamic and competitive automobile market, and what does the future hold for them?
Professor Christine Moorman's research shows that brands that leverage their 'resume power' to pay lower wages, ultimately hurt their profits
A researcher's experiments raise uncomfortable questions about the rapid evolution of large language models
The pandemic didn't destroy the workplace advancements moms had achieved. However, not all of the positive changes forced by the crisis and remote work have stuck, says research by Kathleen McGinn and Alexandra Feldberg
Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey
A study at Zara shows what companies must do to optimize human-algorithm interactions.
As access to space opens up, there is renewed excitement amongst investors about the industry's potential
With that knowledge, brands can deliberately use original series to associate themselves with specific traits and, thanks to the streaming feature that targets recommendations to each user, they can present different brand traits to different user groups
The traditional form of cyber-insurance for non-ransomware attack contracts in India does not apply to ransomware attacks. Here's a look at how the cyber-insurance products are evolving
A company must generate revenue or it will cease to exist. But, if making money becomes the myopic focus of a company, this may lead to the neglect of things both close and peripheral such as values, purpose, customers, stakeholders, employees, etc.
As ChatGPT flaunts its creative capabilities, two experts discuss the promise and pitfalls of our coexistence with machines