Thought Leadership
-
Building a brand identity to create a high-value company
How should a company increase the value of its products and services through building a brand identity?
-
Product design in the age of variety
Consumers want more variety than ever before. This means product design needs to be rethought to avoid multiple and costly production lines
-
Today's digital brand marketing trends
India has been proclaimed a "digital-first nation" where the general adoption levels of new digital trends are much higher than world averages
-
The need for family businesses to stay relevant
There are also traditional handicraftsmen, jewellers and artisans who had flourished by royal patronage and who face the constant pressure for survival in today's changing times
-
Can we create affordable housing in the world's fastest-growing cities?
More than half the planet's population lives in urban areas, and cities are absorbing most of the world's population growth, putting pressure on the limited supply of housing. Ira Peppercorn '85, a consultant on international development, says that creating affordable housing in the developing world requires truly understanding how people in those communities live.
-
Can Amazon do what Walmart couldn't, stop the 'wheel of retailing'?
Walmart couldn't do it. Now it's Amazon's turn to break the theory of the "wheel of retailing." Can Amazon succeed? Is the wheel model even a helpful concept anymore? asks James Heskett.
-
How to convince people you have a good idea
Your big idea isn't going to sell itself. Here's how to persuade everyone else that it's great
-
India's Informal sector: The vilified-glorified 'other' side of the Formal
The formal and the informal sectors are not binary. They often co-exist and feed into one-another; the drive towards formalisation might paradoxically end up increasing the space of the informal
-
Mapping your digital transformation initiative
Quite simply, possession of technology does not automatically confer expected benefits; these benefits have to be unlocked
-
Hybrids: The double-edged business
Social Business Hybrids Embody an Innate Tension, but with Benefits
-
Making digital work for you
For over a decade, companies have been urged to 'digitalise' or risk getting left behind. While many accept this as a reality, we argue that the precept is at best confusing and at worst unclear for those eager to act