Thought Leadership
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Keeping score: The effects of rating customers
Customer rankings systems can backfire
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SPACs: What you don't understand can cost you money
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors
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Why the customer isn't always right
Consumer behaviour on food-logging tools reveals initial expectations don't match actual experience
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Himachal Pradesh Vs Uttarakhand: A tale of development for two Himalayan states
At a broader level, both states fall under the ambit of the greater, lesser and outer Himalayas. However, these mountainous states differ in critical areas that have intrinsically led to the facilitation of entrepreneurship in Himachal Pradesh and indifference in Uttarakhand
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Tata Neu: Why the cross-selling idea may not sell
Tatas, in the past, have benchmarked practices for others to follow, creating brand equity where consumers expect top-notch quality from them. In the current case, it may be intriguing to see if this brand equity helps them tide over their existing challenges with Tata Neu
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Think different — sometimes. Teams succeed when they balance creativity and focus
An analysis of thousands of Slack messages shows how groups can adjust their cognitive diversity
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Why companies raise their prices: Because they can
Markups on household items started climbing years before the COVID-19 pandemic. Companies have realized just how much consumers will pay for the brands they love, says research by Alexander MacKay
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Climate change: The window is closing to take action
We need investment and widespread adoption of cleaner technologies that shift our economy away from fossil fuels and toward net-zero emissions
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Do people really understand your data visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
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Has hybridity killed teamwork?
The time has come to check whether the benefits of teamwork still outweigh the costs
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Preparing for crisis management: The contact, direction, and distance approach for communication
The role of communication as a strategic function is incomparable, especially during a crisis. Here's how carefully planned channels of communication serve as the conduit between the aggrieved and leadership teams for quick and fast relief and redressal of grievances