Thought Leadership
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How much is your private data worth - and who should own it?
In an ideal world, consumers would control the rights to their data but would also be able to sell it broadly
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The digital age requires a new way of working
What will be needed in the digital age is a work environment of Psychological Safety that enables an Idea Meritocracy evidenced by candor, challenging the status quo, data-driven decision-making, permission to speak freely, rapid experimentation, hyper-learning and allowance to make learning mistakes within financial parameters
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How to avoid the global marketing blooper reel
If your company is expanding to new countries and cultures, success will require a global mindset as well as local knowledge of customs, needs, and interest
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Can Wikipedia be trusted?
Crowdsourced Wikipedia entries are more biased than Encyclopaedia Britannica articles
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Does eating together improve negotiations?
Who you share your table with may add or detract value
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How should managers deal with the challenges of building an inclusive workplace?
Few doubt the benefits of inclusion and diversity in the workplace, but some aspects of driving these changes forward make managers, particularly male managers, unsure of their footing. How do you deal with the challenges? asks James Heskett
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Flipping the value creation model
To read signals that today's customers are sending, marketers must shift from talking to listening
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Do outside directors add value to private family businesses?
Notwithstanding the potential contribution of outside directors, not every family business benefits from appointing outside directors
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Can ad-skipping be good for advertisers?
TV sponsors will soon know when you click away, and that's valuable information
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Customer Engagement: 4 types and new maps
To really leverage Customer engagement, companies and researchers need to study the buying journey in new ways
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Reining in Current Account Deficit: Options for India
The growing trade deficit has been on account of a growing oil import bill due to rising international crude prices