Low-profile brothers control family's Kanpurheadquartered RSPL Group, best known as maker of low-cost Ghari detergent, which is popular in north India. Bollywood actor Priyanka Chopra is brand ambassador for their Pro-ease sanitary napkins. Murli Dhar's 2 sons work in group, along with Bimal's son Rohit, after whom flagship Rohit Surfactants is named. Other interests include real estate and footwear under the Red Chief brand.