Thought Leadership
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Why are products marketed to women sometimes more expensive?
A new study upends popular assumptions about the "pink tax"
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Too many choices: A model to predict open-ended consumer decisions
Confronted with a blank slate, the likelihood is that you'll gravitate toward a brand that rings a bell, a name etched into memory, even if lesser-known options could be equally (or more) satisfying but don't come to mind
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Thoughtful consumption: The "last mile" in well-being and sustainability
Understanding consumer behaviour is key to making fashion more sustainable
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Research finds companies may be embracing misleading information rather than correcting it
Professor Tong Guo found debunking unproven information can make a difference in consumers' perceptions if companies join efforts or product regulators get involved
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Auto-renew snags new subscribers — but it's not a good way to keep them
Companies seeking loyal consumers shouldn't take advantage of their tendency to stick with unwanted subscriptions
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Essential skills for remote leadership
Learn about common problems leaders experience in managing remote teams and actionable strategies to help overcome them
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How the gig mindset can help organisations in a disruptive era
It is not the technologies that pose a threat to the employees and the organisation's ability to survive and sustain during uncertainties; it is the culture of the organisations and the mindset of the employees that need to transform to survive
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Sustainable growth and customer engagement in a circular economy
Embracing circular business models unlocks opportunities for companies to engage with customers, optimise resource utilisation and ensure a sustainable future
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From Patient Capital to Agile Innovation: The balancing act for family businesses in India
Family-owned businesses in India face the challenge of innovating in a fast-changing environment. They need to focus on professionalizing operations, incorporating outside talent, and creating a culture that supports innovation and risk-taking
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How are middle managers falling down most often on employee inclusion?
Companies are struggling to retain employees from underrepresented groups, many of whom don't feel heard in the workplace. What do managers need to do to build truly inclusive teams? asks James Heskett
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Demystifying AI in healthcare in India
More and more innovations are coming up in AI-based healthcare services and may soon convert India's dream of affordable universal healthcare into reality