From sports to real estate: Aksha Kamboj's multifaceted leadership and vision for transformative growth
When Aspect Sports - Tiigers of Kolkata, a cricket team, lifted the Indian Street Premier League (ISPL) Trophy, few knew of the brilliant businesswoman behind the team’s success. As co-owner of Tiigers of Kolkata, Aksha Kamboj, Executive Chairperson, Aspect Global Ventures Pvt Ltd, silently stood behind her team, encouraging them to do their best and in the process carefully guided her company into hitherto unchartered territories.
In taking Aspect Global Ventures into a non-traditional sector like sports, Aksha not only sensed a sound business potential but also an opportunity to make a social impact. Through Aspect Sports, Aksha revolutionised the way sporting talent is acquired and nurtured by focusing on grassroots players who have the talent but lack the platform.
This has been a hallmark of Aksha’s leadership. She ventures where very few dare to go, knowing very well that there are no rewards without risk. For more than a decade, Aksha has helped her group navigate the choppy economy, changing market conditions and policy uncertainties to lead Aspect Global Ventures into greater glory.
In leading Aspect Global Ventures, Aksha abandoned stereotypes and used a unique blend of strength and out-of-box thinking to overcome the challenges that are part and parcel of a company’s growth. It was this ingenuity that made Aksha and her team offer one consistent price, linked to the live bullion market prices, pan-India as part of Aspect Bullion’s move to capture the precious metals market. The strategy allowed Aspect to attract more customers, build lasting customer loyalty and bring transparency in bullion buying, forcing many others to follow suit.
Aksha’s future plans for Aspect Bullion include expansion through new stores in high-traffic locations such as malls and airports, investing in digital sales platforms to cater to tech-savvy consumers, and developing innovative investment products such as gold savings plans and ETFs. Aksha’s stress on innovation made Aspect Bullion offer niche products such as collectible coins, commemorative sets, and themed bullion bars to its customers.