The startup brand @ENGELSINN which has today gained monumental momentum in the field of jewelry is dedicated to providing the best customer experiences through their offerings online. The world around us is changing too fast and how. We have seen some of the most significant changes take place in terms of businesses across industries from the recent past. However, the present global health pandemic has moreover helped in deepening the effect of these changes, making many industries go digital and to bring about revolutionized transformations for bringing about a massive change in the sector, ultimately improving the overall customer experience. The industry of accessories and jewelry is amongst those sectors that have seen a drastic change in its working and its demand as well. Today, the market scenario is such where it has the capability and the potential to redefine customer experiences for buying these jewels online. One such latest firm in the e-commerce world of jewelry is ENGELSINN, based in Germany. ENGELSINN is a growing online jewelry selling store that was originated last year in April and within a year this online brand has proved its mettle by transforming itself as one of the sought-after online jewelry brands of recent times across the world. With putting a brilliant transformation plan in place to grow their brand even in a pandemic, with effective social media strategies and offering the highest quality products, ENGELSINN has been able to elevate its sales and popularity exponentially. Below are a few of the ways through which, ENGELSINN has proven that newer brands too can taste success as they want even in a fiercely competitive environment. ● Going all-digital with retail: Coming up as an online jewelry brand offering products to women and men both, this in itself was a huge move, knowing the saturation of the market already. However, going all-digital with retailing, ENGELSINN became one of the most popular brands of recent times in the online world, thanks to their consistency in providing something new and authentic with every product launch. The online store is more accessible to customers and with the use of new technology as well, they have been reaching more people all over the world.