The startup brand @ENGELSINN
which has today gained monumental momentum in the field of jewelry is dedicated to providing the best customer experiences through their offerings online.
The world around us is changing too fast and how. We have seen some of the most significant changes take place in terms of businesses across industries from the recent past. However, the present global health pandemic has moreover helped in deepening the effect of these changes, making many industries go digital and to bring about revolutionized transformations for bringing about a massive change in the sector, ultimately improving the overall customer experience. The industry of accessories and jewelry is amongst those sectors that have seen a drastic change in its working and its demand as well. Today, the market scenario is such where it has the capability and the potential to redefine customer experiences for buying these jewels online. One such latest firm in the e-commerce world of jewelry is ENGELSINN, based in Germany.
ENGELSINN is a growing online jewelry selling store that was originated last year in April and within a year this online brand has proved its mettle by transforming itself as one of the sought-after online jewelry brands of recent times across the world. With putting a brilliant transformation plan in place to grow their brand even in a pandemic, with effective social media strategies and offering the highest quality products, ENGELSINN has been able to elevate its sales and popularity exponentially.
Below are a few of the ways through which, ENGELSINN has proven that newer brands too can taste success as they want even in a fiercely competitive environment.
● Going all-digital with retail:
Coming up as an online jewelry brand offering products to women and men both, this in itself was a huge move, knowing the saturation of the market already. However, going all-digital with retailing, ENGELSINN became one of the most popular brands of recent times in the online world, thanks to their consistency in providing something new and authentic with every product launch. The online store is more accessible to customers and with the use of new technology as well, they have been reaching more people all over the world.
● Offering online consultants and experts:
With the help of their website and their social media platforms, ENGELSINN has tried to leverage every medium through which they can reach more people and increase discussions of their brand. Through jewelry consultants and experts and their virtual appointments, brands get the chance to engage with people, solve their queries and advise them the best jewels. They can also go live and organize a joint live event for all their customers.
● Having a robust team:
ENGELSINN started with having only 4 members in their team and today is a brand that has 20 learned and qualified professionals who take care of the designs, manufacturing, delivery, and many other essential aspects. They have divided the workforce into different categories, and each member is responsible for their respective department, leading to improved efficiency of the brand and customer satisfaction.
The German-based online brand which offers a collection of necklaces, mesh, bracelets, rings, other jewelry items for women and armbands for men, have been increasingly becoming famous across Instagram as well where they have already garnered over 300K followers. They also have many repeat customers and in just a year, the brand has grown from Germany to many other parts of the world.
The shift of customers into the online world has given confidence to brands like ENGELSINN, to take every step forward in the way to becoming one of the top leaders of the e-commerce jewelry world.
Follow ENGELSINN on Instagram: www.instagram.com/engelsinn
Shop Online at: www.engelsinn.de
Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.
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