NASO's goal is to stay true to the ancient soul of Indian perfumery, and make the process 100% sustainable
An increase in sales was recorded during 2020’s Mother’s and Father’s day, seeing as everyday spendings for everyone were low due to staying at home, there was an excess of disposal income and everyone was thinking about their loved ones in. Another increase in sales was for candles. NASO’s pure soy wax candles flew off the shelves, leaving them sold out of their customer favourite in their very first year in the business. Candles provide a sense of calm and have its own unique healing properties, this appealed to the customers as the lockdown was a time during which everyone was left feeling lonely and anxious.
Sanitisers NASO’s very first response was to do their own bit by launching sanitizers.Having an in-house distillery made this process extremely easy. NASO takes pride in the fact that they contributed to the society by providing free sanitisers for anyone who asked for one. Mental health awareness / #nasotalks igtv series Naso associates itself as a youthful perfumery, a platform that they plan on building to talk about all things. Wellness from the in to the out. Through #NasoTalks, they intended to commemorate mental health awareness month by spreading wellness education by partnering up with various artists of different forms. “We target men and women empowerment and release ways of gender biased behaviour when it comes to talking about mental health. We as humans are responsible to keep one another healthy and growing. We wish to build a community which stands for the same, through our baby steps for the same. We hope you enjoy your annual health prescription from us, by illuminating you from the within.” “Wellness” took a whole new meaning for everyone during 2020, especially in the perfume industry. A clear example in the world of perfume is the integration of aromatherapy. NASO was already on board the wellness train as all their products contain unique healing powers and their multiple variants of diffuser oils and candles. NASO belives that their audience is now well versed with their philosophy. The audience they’ve had through 2020 has been loyal and continues to grow. The positives outcomes have definitely been the changes in people’s shopping habits and the major change the perfume industry has gone through having been forced to sell smells through screens. The pandemic did threaten the perfume industry highly however, they have only risen stronger through it. The pages slugged ‘Brand Connect’ are equivalent to advertisements and are not written and produced by Forbes India journalists.