Born in humble beginnings in a small village in Haryana, Mr Narsi Grewal always aspired to do something big for the nation. In 1985, he joined the Army Medical Corps and also served during the Kargil War. It was on November 25, 2002, that he was introduced to an influencer programme with a direct selling company. Back then, the concept of direct selling was still new in the market, but having always had an entrepreneurial spirit, Mr Grewal seized the opportunity to get a head start in the still growing market.
Mr Grewal’s entrepreneurial drive paid off and today, he has accomplished almost 18 years of success in the industry, due to which he has travelled extensively, twice or thrice a week, getting the chance to conduct 15 to 20 monthly meetings across India. He says, “The philosophy of earning wealth is to duplicate yourself. When your income is not dependent on your ability, you become financially independent. If some day, something happens to me yet source of income won’t stop as it’s not dependent on me. I have successfully duplicated myself into lakhs of individuals working for their time/money/security.”
Newcomer on the Scene
Being a novice in the field, he did not let his lack of sales and marketing be a deterrent but worked hard to build up his knowledge. He did not let his struggles pull him down but continued to be a learner. His determination and his thirst for learning helped him to reach the highest achiever level, breaking into the top earner ranks of a reputed national organisation. He then utilised his knowledge to build his own distributor channel of successful sellers. Where many people gave up easily, Mr Grewal strove onwards, taking on responsibility and training individuals in his distributor channel to build the business. For Mr Grewal, the most profound strategy was to train and guide others through an organised education system, using the help of literature, starter kits, training seminars and mobile application. His passion to empower others to fulfil their dreams through entrepreneurship has made him a success in the industry. He believes that if followed properly, the training tools will help one’s business for decades.
Blessed with two children, son Ankur Grewal and daughter Navita, Mr Grewal ensured that he imparted his business skills to them, right from their childhood. Though his son went to UK to pursue a degree in computing and business management, in 2019, he joined his father in his social selling business. Today, his son helps out full time.
Future in the ‘New Normal’
The pandemic, which took the world by storm, has upended the traditional 9-to-5 office culture. As companies have been forced to reconfigure to a remote work culture, the direct selling industry , which is a home-based business was quick to adapt and has emerged as a career option for many. Only the physical meetings and conferences had to shifted online. The industry was set up as an option favourable to everyone from a housewife to professional to student. With the support of a distributed workforce used to operating in off-site conditions, adapting to the pandemic imposed lockdown was easy. With in-store sales taking a sharp hit, e-commerce picked up the volumes. It is estimated that direct selling clients grew by 40% in April 2020.
Mr Grewal, along with his son, have devoted their valued time to helping many start-ups in the industry by training them in creating volume, character and personality building, developing the right mindset, etc. Today, Mr Grewal is not only a leading sales and marketing strategist, but his training and teaching skills have made him an expert in business networking and one of India’s leading motivational speakers. He has also co-authored the best-selling Pragati Sutra, which has sold over half a million copies and delivered thousands of talks on leadership and ethical practices in business.
Achievements & Awards
- Rs.800 crore annual sales turnover through distribution network
- Co-founder of Success Support System (an education system)
- Responsible Business Leadership Award by Asian-African Chamber of Commerce & Industry
- Associated with brands Raymond, Reebok, Nokia, Vimal, Grado (Aditya Birla Group) and Sri Sri TATTVA (Initiative of Sri Sri Ravi Shankar).
Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.
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