30 Under 30 2024

Lifespring Hospitals Saves Mothers and new-borns Using a Low Cost Model

Lifespring Hospitals has come up with an innovative model to provide low-cost maternity care to thousands of women

Published: Aug 8, 2012 06:20:07 AM IST
Updated: Aug 11, 2012 09:12:52 AM IST
Lifespring Hospitals Saves Mothers and new-borns Using a Low Cost Model
Image: Amit Verma
DELIVERING HEALTHCARE Chairman & Managing Director of HLL Lifecare M Ayyappan

When Loretta Selvakumar was expecting her first child in 1994, she was elated. But nine months later, when she delivered a healthy baby boy in a government hospital in Bangalore, his life was cruelly cut short after he slipped off a table. She promised herself that no matter how costly, her next delivery would be at a private hospital with better care.

Selvakumar has since had three children, all born in a private hospital. But even though the number of private hospitals has gone up dramatically since 1994, the differential cost to deliver a baby at a government hospital versus a private one has gone up exponentially.

 The rising costs are a significant reason why India has the highest number of maternal deaths in the world at 56,000 a year, or one every 10 minutes.

This was something M Ayyappan, chairman & managing director, HLL Lifecare Limited, observed on his many visits across the country. He says, “I’ve seen the real face of India; like in Uttar Pradesh, I’ve seen young girls at 16-17 deliver 5-6 children and still carrying.” It was a good thing too that this issue caught Ayyappan’s eye because he decided to do something about it.

Ayyappan was brought into HLL Lifecare in 2003 with a clear mandate to diversify the company’s revenues of Rs 163 crore that came largely from its contraceptive business. As he charted his expansion plan, he knew he had to improve the delivery of healthcare, especially in the space of mother and child. With this in mind, he roped in KPMG to prepare a financial plan.

Ayyappan brought in Anant Kumar, who was working with a trust of HLL, as CEO to run a pilot of his dream—a low-cost, high quality maternity hospital. And Lifespring Hospitals Private Ltd was born. It is a joint venture between the government, HLL and Acumen Fund, a global non-profit venture fund.

Since 2005, Lifespring has grown to 12 hospitals in Hyderabad. It charges Rs 4,000 for a normal delivery and Rs 9,000 for a delivery by Caesarean section. This is almost half the cost of a private hospital delivery.

While the service aspect of delivering a child in a hospital remains almost the same, what Ayyappan and his team have done is crack the low-cost model for maternity hospitals.

Kumar helped make Ayyappan’s vision a reality by working on the very first pilot and building the other 12 hospitals. In an earlier interview to Forbes India, Kumar said, “We keep [our costs] low from the time we design the hospital. We have a lease agreement over time and this brings down our capex. Former schools, apartment buildings, old godowns are converted into hospitals so our cost of setting up is much lower.”

Apart from lowering their infrastructure costs, Kumar says, they look at the business as “low cost meant volume like a low cost airline”. Every month, at least 100 babies are delivered in each of their hospitals, which have a capacity of 20-25 beds.

Lifespring Hospitals Saves Mothers and new-borns Using a Low Cost Model
A third area way Lifespring has lowered costs is by relying on vendors. For example, in an in-house pharmacy, usually, there is pilferage, expiry of products or high inventory costs.

Lifespring has entered into an agreement where supply is just-in-time, which reduces their costs significantly.

Finally, Lifespring also trains nurses to be midwives, bringing down the need to recruit more doctors as well as the costs. Not only do the trained nurses assist doctors, they also help with billing and administrative work. “When we utilise our resources efficiently, cost comes down,” said Kumar.

Image: Moses for Forbes India

It is this need to utilise resources optimally that has kept their expansion plans confined to Hyderabad. “We will do serious mapping, go to one city and build that cluster. This ensures an effective use of resources,” Kumar says. In the next five years, they plan to look at Delhi, Mumbai and Ahmedabad.

Lifespring earlier planned to expand to 100 hospitals by 2012, but couldn’t because of funding issues. Ayyappan and his team have now deferred their plan to touch the 100-hospital mark by five years. But he is confident. “We are talking to private equity holders. In one to two months, there will be more investors coming,” he says. 

(This story appears in the 17 August, 2012 issue of Forbes India. To visit our Archives, click here.)

Post Your Comment
Required, will not be published
All comments are moderated
  • Md. Irshad

    First of all iwould like to thank Mr.Selvakumar for his great contribution towards the humanity and also appreciate him. Really this is one of the biggest problem of the nation. And I think this is not a job of one man or a society or a state, this should be given higher importance and the Centeral government should take active part in it, what Mr. Kumar has done or doing in Hyderabad is great, the indian government should learn from this and not only in one or two States but in whole Country the Government should Improve, mordenise the central/government hospitals. Thank you Irshad

    on Sep 6, 2012
  • Rashmi Tp

    A nice article on how in this age where everything is sooo expensive, a middle class women is able to deliver babies in hygienic condition due to Lifespring Hospital. The cost in Lifespring hospital is close to 10 times less than what they charge in private hospitals

    on Aug 11, 2012
  • Shailesh Patel

    A wonderful article and great coverage of low cost maternal and child health care. The idea should float to citizen of Hyderabad to avail such facility. As the cost of such facility is very very high in private sector. May I have contact details of brain behind this project and community services. We want to share some charity with them in way of donation of essential newborn care products. Thanks. Shailesh, Director, Zeal Medical Pvt. Ltd. 09820121519 ( we are manufacturer of Newborn care equipments, visit us at www.zealmedical.com)

    on Aug 8, 2012