Mark Zuckerberg Vs Bill Gates: The billionaire book-off

Who's publishing's better unit shifter: Mark Zuckerberg or Bill Gates?

Published: Oct 7, 2015 06:44:38 AM IST
Updated: Oct 7, 2015 11:14:40 AM IST

mg_83173_mark_gates_280x210.jpg

Since its debut 19 years ago, Oprah’s Book Club has made many a grateful author’s fortune. Can two other billionaires turn the same trick? This year, Mark Zuckerberg announced that he’d be reading a new tome every two weeks. He reaches 34 million followers with his musings about his picks, while through his ‘A Year of Books’ posts, there are discussions with authors and with the 470,000 who’ve ‘liked’ the project. Bill Gates’s personal reading blog (gatesnotes.com/ books) generates far less online chatter—what literary types might call a metaphor for the triumph of social media over the desktop PC.

We compared six recent recommendations from these two heavyweights’ personal book clubs to see who’s better at moving the product off the shelves. Two things we learnt: First, though Facebook and Microsoft might be headed in different directions, these two billionaires remain fairly competitive. Second, and more significant: No one, however influential, can come within ten Jonathan Franzens of Oprah’s power. Surprised? Nah, us neither.

Click here to see Forbes India's comprehensive coverage on the Covid-19 situation and its impact on life, business and the economy​

(This story appears in the 16 October, 2015 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

Show More
Post Your Comment
Required
Required, will not be published
All comments are moderated