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“India is Not a Country Made for Everyone”

In his 10 years in India, SAP Labs’ Clas Neumann has learnt how to conduct meetings and expectations, and not take things personally

Published: Jan 19, 2010 08:28:11 AM IST
Updated: Jan 26, 2012 08:36:02 PM IST

I first came to India when I was 23. I had come as a typical backpacking tourist, and ended up spending two months in the country. This was 20 years ago, and I spent my first night in the Golden Temple in Amritsar. It was a very interesting experience. I was overwhelmed by the over spirituality of the country and its multi-cultural dimensions. It is very different from today where my colleagues spend the first night at an Oberoi or a Taj — there is a huge difference in the way you experience the country.

Now I’m 42, and my family and I have spent 10 years in the country. Two of my three children were born here, and although I came with a two-year contract, we would keep renewing it because my family adjusted very well.

Class Neumann is Senior Vice-President and Global Head of SAP Labs Network
Image: Gireesh G V for Forbes India
Class Neumann is Senior Vice-President and Global Head of SAP Labs Network
The truth is, the longer you stay away from your home country, the less it is your home country. For our children this is their home country. This is where they were born, two of them at least, and this is where they go to school, their friends are here and they get their education.

When I had come as a student, I learned cultures could be so different, so when I had to come on work, I was a bit anxious about what the work culture was like. I was coming to look after the HR and financial perspectives for SAP Labs while retaining the local flavour. I enrolled myself in an inter-cultural seminar, and I learned the usual things like the correct way of greeting and etiquette. But I learned more about how to conduct meetings, expectations, and I learned not to take things personally.

I found this out well in my first meeting I did here with my own little management team at that time. I said let’s start at 9 a.m. I was in the room at 9 a.m. and nobody else was there. Then at 9:05 a.m. the first guy walks in and says, “Hi Clas, nice to meet you,” with no apologies for being late. By 9:20 a.m. we were complete and still chatting. In Germany the meeting would have been over by then and my boss actually would have left the room if no one appeared on time. But this is not meant as a sign of disrespect. People from my culture would easily see this as disrespect — if you’re not on time you’re not respecting my time, and it would be taken as an insult to the person you are meeting.

As recently as a month ago, I saw my incoming German colleagues who were very worried looking at how preparations were going for our TechEd conference. One day before the conference, my colleagues said, “They will never finish. Look at what state this is in, and they haven’t even put up the backdrop!” And I was thinking, “They still have one night to work.” So I said: “Relax guys, it’s just the way things go, and I can tell you it’s going to be okay by the end of the day. Tomorrow 9 a.m. it will be finished.” The next day at 8:59 a.m., it was all done and so you have to be very trustful, but usually it works.

My experience in India has taught me to focus on people issues over process issues. We go to a certain extent with colleagues, which we would not do in Germany. For example, there was this one incident where two colleagues fell in love, and their families did not agree and it was very tense. We sent them to Germany on assignment to get them out of the tension zone, so they could rethink things and communicate with their families from a different perspective. In Germany, people would not even approach the company with things like this. What I have found is, this creates a strong loyalty within the employee, and I hope, of course, if the company goes an extra mile, the next occasion the employee may go an extra mile for us.

In India you need to be flexible to deal with issues. There is no one-fix for every problem. I would, however, like it if young people in India take the time out to travel. Travelling helps as you see the world with different eyes. You often get caught up in the process of getting good degrees and getting a good job because of family, society, and a financial situation. Whereas, in Germany, we have more freedom to tell our parents that we want to take a year off after our studies.

But this competitiveness in the education system did get to me. A couple of years ago I saw so many of my engineers do their MBA and they came back knowing more than me, so I became a little competitive. I did an executive MBA from INSEAD; in Germany I would have never done this. Ten years after you start working, you would never take time during your career to pursue any sort of studies, as it puts a lot of stress on your family, and your job.

India, as I have learned, is not a country made for everyone, and from the outside it looks difficult so you don’t have many more people who come. You always have more people wanting to go out than come in and that should change. It is something I would like to encourage a little more.



(This story appears in the 22 January, 2010 issue of Forbes India. To visit our Archives, click here.)

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  • Shiva

    This is one of the nice article i have read.:). Great going Clas. I normally see people of other land criticising india. First time seeing a man who analyzes the multi cultural nature of India and got adjusted to them. Wish u and ur family a great future ahead in India :)

    on Jan 26, 2012
  • Your Muse

    If Mr Neumann happens to be one of those Westerners who thinks, "Hey life in India is cool, why do Indians want to go overseas at all?" then he probably does not know the myriad advantages he enjoys as a foreigner in a country that does consider the white race superior. Although they may not say that. Consider the attitudes of North Indians who consider themselves superior to South Indians, the higher castes who consider themselves superior to the lower castes even if the lower caste may be equals in terms of education and wealth. That is the Indian attitude. White foreigners get to benefit from it. But the experience of a black skinned African who chooses to work in India with the same qualifications as the white man who have a different story to tell.

    on Jan 22, 2010
  • sachith

    very good writeup. we need to explore and go to place not only if have a reason. go out without a reason and explore when you retuern you would have more reason to why you went and explored more. <br /> cheers.<br /> Sachith <br /> Recruise india.

    on Jan 27, 2010
  • Dean Foster, DFA Intercultural Global Solutions

    Westerners working with/in India need to reset their cultural barometers. Despite the "globalisation" of work, cultural differences derail more cross-border efforts than any other factor, and at great cost. There are certain cultural elements in the Indian work environment that are exactly opposite to those of the west, and western managers who work in India without an awareness of these elements, and how to manage them for positive effect, risk failure. <br /> Orientation to hierarchy (where rank is more important than efficiency), polychronic time (where who people are and what they are dealing with is more important than a deadline or punctuality), and indirect, high contextual communication when discussing anything that can be difficult, problematic or challenging, are all issues to be mastered. Indian staff for example, simply wont tell the manager that they need more information to complete a project: it is the manager's responsibility to tell them everything they need to know, and if the manager doesnt do that, then staff does not ask. This is precisely the opposite of western "empowerment-based" management style, and the result is usually a vacuum. Cultural knowledge is not only about working with linguistic and etiquette issues, though there are certainly plenty of those to master in India, as well. It is about understanding at a fundamental level how to manage the differences in values that exist between the subcontinent and the west.

    on Feb 10, 2010