Setting an optional limit changes the way people view the time they spend on that activity that falls under the limit
Image: Shutterstock
Phones, tablets and third-party apps are helping consumers track and set limits on their screen time.
But optional time limits might actually backfire, causing people to spend more time online than users that don’t set time limits, according to early research from marketing professor Jordan Etkin.
[This article has been reproduced with permission from Duke University's Fuqua School of Business. This piece originally appeared on Duke Fuqua Insights]