Fuqua School of Business
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Professor says businesses can do the right thing and still prosper
Jon Fjeld believes the purpose of companies is to bring value to the world, not just make profits
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How to achieve sustainable supply chains
Professor Jeannette Song says incentives and third-party auditing can help brands achieve supply chain sustainability
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Why company fit matters when hiring a CEO
Professor Ines Black found that CEO quality and company fit drive firm performance equally
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How bonuses for senior managers led to more pay inequality
Research from Professor Melanie Wallskog showed that performance-based bonuses drive the pay gap within companies
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How to build bridges between polarized groups
Professor Sim Sitkin said focusing on narrow, common values can help crack the wall of mistrust
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Did investing in employees during COVID pay off in firm value?
Research from Professor Bill Mayew found that companies benefiting from investments in employee welfare were those that had enough cash pre-Covid
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Can low interest rates drive inequality?
Professor Paymon Khorrami said years of declining interest rates may have led to higher investment in education by the wealthy, increased inequality, and worse economic outcomes
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How websites could make more money selling display ads
Professor Carl Mela found an algorithmic way to optimize prices in real-time bids and increase publishers' revenue
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Do consumers understand the cost of buy now, pay later?
Professor Preyas Desai says companies benefit from delayed payments and consumers may be underestimating their real costs
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Why airline companies switched from renting to buying planes
Professor Mohan Venkatachalam found that a new accounting rule made leasing less attractive for public airlines
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The CMO Survey: Marketers spend on new technologies as they battle usage and impact challenges
Marketing leaders predict more investments on technology and sustainability, but inflationary pressures are hitting marketing spending