Fuqua School of Business
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How should music streaming services pay artists?
Scientists at Fuqua and collaborators developed a mathematical model that captures the diversity of artists and users on platforms like Spotify
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Most people hide minor consumption from partner, and that's a good thing, research finds
Professor Gavan Fitzsimons studies the psychology of consumers
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How to overcome the harms of excessive data sharing
Research exposes data markets' inefficiencies and proposes solutions to protect users' privacy
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Why investors may need mandatory certification of firms' ESG claims
Research finds that independent audits can enhance the reliability of ESG information
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Why some firms beat the post-IPO slump
Fuqua Professor Christine Moorman and colleagues find an important connection between innovative businesses and risk-tolerant investors
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Does data anonymization really hide your identity?
Despite firms' attempts to anonymize user data, identities can still be detected
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How institutions can regain public trust
Rebuilding trust starts with conversations and courage, says Professor Sim Sitkin
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When money is tight, 'purchase happiness' is low
Being a cash-strapped consumer impacts more than just a person's "purchase happiness." It could also impact a company's sales, as several studies in the research demonstrated that financially constrained consumers leave worse reviews
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Just one-third of marketers say brand strategies address climate change: The CMO Survey
Investments in marketing, digital marketing grow; most climate-related actions see two-year decline
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Business must maximise public trust and embrace new expectations: Bill Boulding
Boulding, dean of Duke's Fuqua School of Business, believes that the public's trust in business now as compared to after the Great Recession indicates how business has led during the pandemic
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To get ahead, female leaders can embody many qualities – Except one
While competent, independent, diligent women rise, dominant women are considered less promotable