Fuqua School of Business
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The unintended consequence of parents choosing healthy food for kids
Professor Gavan Fitzsimons found that even health-driven parents often choose unhealthy meals for themselves as a backup for their children
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When women may be better negotiators than men
Research from Professor Ashleigh Shelby Rosette found that the relational quality of women can lead to better negotiation outcomes
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Why companies should prioritize science
Professors Ashish Arora and Sharon Belenzon say pharmaceutical discoveries and AI show the first-mover advantage of companies engaging in scientific research
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Why pay inequality could grow in coming years
Research from Professor Melanie Wallskog shows newer firms pay workers differently than older firms
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Marketers say Artificial Intelligence has a positive impact on performance
The CMO Survey also points to uncertainty about future spending on diversity, equity and inclusion efforts
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Professor says the business model of banks is inherently fragile
Professor Rahul Vashishtha explains why even healthy banks can collapse under panic withdrawals
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How good is that deal? Fuqua professor says "original" prices may be misleading
Professor Richard Staelin proposes a new pricing system to help consumers make more informed choices
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When brand reputation should and shouldn't influence employee pay
Professor Christine Moorman's research shows that brands that leverage their 'resume power' to pay lower wages, ultimately hurt their profits
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Assessing the environmental cost of supply chains
Professor Robert Swinney studies the environmental impact of the speed of supply chains
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Research finds companies may be embracing misleading information rather than correcting it
Professor Tong Guo found debunking unproven information can make a difference in consumers' perceptions if companies join efforts or product regulators get involved
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Research finds social-class bias can lead to hiring discrimination
Professor Gráinne Fitzsimons discovers that a false perception of how people with lower socioeconomic status value goals leads to less opportunity