At times, and in some product categories and experience, size does matter. Ask Japanese consumer electronics major Sony, which has rolled out an 85-inch smart TV that carries a tag of ₹6 lakh (actually it’s ₹599,990). “It’s a compelling price point,” asserts Sunil Nayyar, managing director of Sony India. Two years back, he lets on, an 85-inch offering from Sony was priced somewhere between ₹8 lakh and ₹9 lakh. “Now, it’s less than ₹6 lakh,” he says.
(This story appears in the 19 June, 2020 issue of Forbes India. To visit our Archives, click here.)