The CEO of Rado, a century-old watch-maker, talks about company's legacy, its market in India and more
Adrain Bosshard, CEO of Rado
'If we can imagine it, we can make it. And if we can make it, we will,’ is what 106-year-old watchmaking company Rado swears by. With a number of famous, luxury watches under its name, Rado manufactures watches such as Captain Cook, and Green Horse to name a few, which are considered a legacy to be passed on among generations of families.
Before joining Rado in 2020, Adrian Bosshard, current CEO of the company, served as CEO of Certina for 17 years, one of the company’s sister brands at the Swatch Group. Since 2008, he has also been CEO of the Union Glashütte, another watch brand. In conversation with Forbes India, Bosshard talks about the company’s legacy, its market in India, the appointment of Katrina Kaif as the company’s new ambassador and more. Edited excerpts:
Q. Can you share some insights into Rado's journey in the watchmaking industry and how the brand has evolved over the years?
Rado has never slowed down in its research and development efforts. Thanks to this attitude, we were able to re-launch the Captain Cook family in recent years that has its roots in the early sixties. This very innovative and sporty product line in the Rado collection is getting a lot of attention worldwide and attracts young customers. In 2023, we launched our new skeletonised movement generation with the Rado calibre R808, which has received a lot of attention from watch enthusiasts. I believe that Rado is without a doubt distinctive in terms of iconic design and innovative materials.
Also read: On why a smartwatch will never be competition to Swiss watches: Rado global CEO Adrian Bosshard