Speaking about the increasing popularity of smartwatches, the global CEO of Rado Watch Co, Adrian Bosshard, explains how a smartwatch is merely an instrument that gets obsolete every two years; and why it will never be a competition to the Swiss watch industry
"The customer today is buying less, but when he is buying, he is buying value," says Adrian Bosshard, Global CEO, Rado Watch Co
During his first-ever visit to India, Storyboard 18 caught up with Adrian Bosshard, global CEO, Rado Watch Co, and spoke to him about the growth of the luxury watch market in India, expansion to tier II-III markets in the country, the impact of the increasing popularity of smartwatches on the brand, and much more.
Q. How do you feel travelling after so many months? The borders have finally opened up...
India is a key market, but due to the pandemic, we were not able to travel. But now, we really enjoy being in this important country, feeling the market here, seeing the people, and meeting our retailers.
Q. After the pandemic, what does the luxury market in India look like?
When the stores were closed, the end consumers didn’t have many opportunities to purchase watches; they had to rely only on digital channels. The luxury industry as a whole, and not just the watch industry, was impacted. However, as soon as stores opened again, business came back stronger than before. ForQ4 2021 was even stronger than the last quarter before the pandemic.