A recent study by We Are Social and Hootsuite has looked at the time spent on the internet and, more precisely, on social networks worldwide in a recent report from July 2022
A recent study has looked into the time people spend on social networks worldwide in a recent report from July 2022. Image: Photo by Pau BARRENA / AFP
You just have to ride public transportation to see that everyone has their eyes glued to their smartphone. We Are Social and Hootsuite have looked at the time spent on the internet and, more precisely, on social networks worldwide in a recent report from July 2022.
Of the 7.98 billion people in the world, according to the latest UN figures, the study counted 5 billion users connected to the internet, or 63%, of which 92.4% use their phone to get online. This figure is nonetheless lower than in 2021. On average, an internet user spends 6 hours, 53 minutes online per day! While this may sound surprising, it's still three minutes less than during the same period in 2021, the study reports.
The mobile phone remains the most used device to access the internet, ahead of computers, chosen by 68% of users. Nigeria is the country where the most internet users use their phone to surf the web (98.4% of 16-64 year olds). Elsewhere, this figure does not fall below 83%, Denmark being the last country on the list with 83.2%.
But what do these internet users do online? According to the study, the most used type of sites and applications on the internet are chat and messaging services, for 95.7% of users, social networks follow closely with 95.2%. YouTube is the most visited website, according to the Semrush ranking in February 2022, ahead of Google and Facebook. Keeping in touch with friends and family is the second most popular reason for using the internet, for 54.7% of 16-64 year olds. But top of the list comes, "finding information," a rather vague reason, chosen by 60.2% of respondents.
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