Ines Bramao, associate professor of psychology at Lund University, and her colleagues claim that we retain information more easily when it is transmitted by someone we like or admire
A study suggests that we're much more selective than we think when it comes to memorizing new information. Image: Shutterstock
Our memories enable us to store information from different sources, retain it and use it when needed. But some things are harder to remember than others. A Swedish study suggests that this phenomenon is due to the feelings inspired by the person teaching us.