Forbes India 30 Under 30 2023

How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity

A new report by Bain & Company breaks down how Indians shop online—the e-grocery market grew at a rate twice than what was expected of it pre-pandemic, and more women and older people took to online shopping. That, and cash is still king in the digital payments era

Samidha Jain
Infographics By Kapil Kashyap
Published: Aug 18, 2021 05:34:02 PM IST
Updated: Aug 23, 2021 06:42:45 PM IST

How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity

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