How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
How Indians shop online: Done in 9.5 minutes, images over descriptions, voice gaining popularity
A new report by Bain & Company breaks down how Indians shop online—the e-grocery market grew at a rate twice than what was expected of it pre-pandemic, and more women and older people took to online shopping. That, and cash is still king in the digital payments era
Samidha graduated with a bachelor’s in mass media from Sophia College, Mumbai, right before joining Forbes India, where she writes about various startups across industries, and also works on News by Numbers–a way of news story-telling through infographics. She is also part of the web team which oversees social media and organizes various annual events for the publication. Samidha is a film buff and enjoys all kinds of cinema–all the way from cringy bollywood films to those of Tarkovsky.