These pop-up stores are not how most people interact with Shein, but are part of an effort to make the Chinese fast-fashion company seem less mysterious
Customers line up a 6 a.m. for a chance to shop at the Shein pop-up in Plano, Texas on August 26, 2022. Shein continues its rise with American shoppers, who don’t mind the controversies. Image: Cooper Neill/The New York Times
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