In hindsight, Tata Motors’ acquisition of Jaguar Land Rover (JLR) from Ford in 2008 has been one of the starring achievements of the firm. The company’s approach to letting these premium brands grow with a largely hands-off approach has worked, at least in the case of Land Rover.
However, a dissonance has always remained in how far apart these two luxury brands are from Tata Motors' value-centric creations. The completely different cost structures and manufacturing processes have limited synergies, a key factor in reducing costs. Tata Motors has reworked an older JLR architecture before in its high-end Harrier and Safari models. Still, a new development brings the two firms into a much closer partnership than before.