Aaron Shapiro, the man who helps Comcast, HBO and Unilever thrive in an increasingly digital environment explains why every company must embrace digital
You have said that we aren’t far off from an economic environment where the majority of transactions are digitally-driven. What are the implications for organizations?
The key implication is that, regardless of industry, there is no such thing as an ‘offline business’ anymore. Every organization must think of itself as a digital business and have an effective digital strategy in place. The days of ignoring the Internet and continuing with the status quo are gone.
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[This article has been reprinted, with permission, from Rotman Management, the magazine of the University of Toronto's Rotman School of Management]