Pratyush Rai’s epiphany, with respect to his purpose, happened when he was an associate with BCG, the well-known global consultancy. He was on a team that was consulting with a large consumer products company at the time, when Covid struck, and he saw firsthand what happens when there’s an unexpected cash crunch even at a large company.
The client was “employee-first” and didn’t want to fire anyone, while a competitor had laid off many people, he recalls. Eventually, this story had a happy ending with the cash flow crunch sorted out in a few weeks. But it left an impression on the young IIT-Kanpur civil engineering graduate.