Big surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 crore-plus video views in first five weeks

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. Image: Twitter, @IPL

JioCinema, the official digital streaming partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it clocked over 1300 crore video views in the first five weeks. Driven by its fan-centric presentation of the league matches, the average time spent per viewer per match touched 60 minutes this season. TATA IPL 2023 on Connected TV reached twice the number of viewers than that on HD TV, as per a company report.

“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” says Viacom18 Sports CEO Anil Jayaraj. “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience.”

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12, they clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during the Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 crore.

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JioCinema upped the ante on the viewing experience when it released a 360-degree viewing feature, showcasing the power of immersive fan engagement on digital. A key feature of this year's edition are the many language feeds, including Bhojpuri, Punjabi, Marathi, and Gujarati, and digital-only features like Multi-cam, 4K, Hype Mode, making the experience more exciting, accessible and action-packed. Viewers also have access to exclusive content including highlights, top player interviews including Virat Kohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, David Miller through partnerships with top IPL teams.

Advertisers surge on digital

The number of advertisers on JioCinema who have signed up is also a new record as is the revenue booked, both significantly higher than last year on digital. The list of brands joining the digital bandwagon is expected to grow further.

JioCinema has 26 brands partnering for their digital streaming of TATA IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.

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Defending champions Gujarat Titans, five-time champion Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals announced exclusive partnerships with JioCinema in the lead-up to the 2023 edition. Global cricket icon Sachin Tendulkar, India’s most-celebrated cricket captain and four-time IPL winner MS Dhoni, World no. 1 T20 batsman Suryakumar Yadav and India Women’s team vice-captain Smriti Mandhana joined hands with JioCinema to amplify their digital-first TATA IPL presentation.