Manish Tiwary gives Storyboard18 the inside view of the brand's festive season campaigns including the latest, 'Amazon se liya'
Manish Tiwary, country manager and vice president of India Consumer Business, Amazon India
Manish Tiwary’s favorite Amazon advertising campaign is 2016’s Apni Dukaan. However, the newest campaign out of the ecommerce giant’s marketing stable, ‘Amazon Se Liya’, is giving the former a run for the number one spot.
It’s that time of year again. The great Indian festive season is here and brands across the board have started unleashing their mega marketing campaigns.
The ecommerce juggernaut is launching its biggest campaign of the year in India— Amazon Se Liya and its digital-first extension, Find Life.
In an exclusive interaction with Storyboard18, Tiwary, who is the country manager and vice president of India Consumer Business at Amazon India, tells us about the genesis of the campaign and how it brings out the brand's purpose.
Tiwary also shares his outlook for the festive season or, as it is informally known, the Fifth Quarter.