Fan experiences have become more immersive with new tech tools like metaverse and engagement has become top most priority for broadcasters and franchises across sports formats
The pandemic has changed the way fans consume sports—digital has taken centre stage, and experiences are more immersive with tools like a metaverse. Image: Shutterstock
The Covid-19 pandemic disrupted the sports industry as live events halted for a good two years. The unprecedented event changed the way fans consumed sports content, pushing sports marketing firms to devise ways to make sports more engaging and personal in the virtual world.
Sports marketing experts and media executives Storyboard18 spoke to talk about the new world order where digital has taken the centre stage. Fan experiences have become more immersive with new tech tools like metaverse and digital collectibles and engagement has become a topmost priority for broadcasters and franchises across sports formats.
Post the pandemic, sport and fitness have become big drivers in the mindset and one is seeing people consume a lot of all this and new age brands prefer sports talent because of the values that they bring in, says Nikhil Bardia, head of sponsorship sales and talent at RISE Worldwide.
“As the world moves to digital and specific ROIs can be calculated, there is no better economical way than sports to reach out to such a national or international customer or fan base,” he notes.