Each day, we produce roughly 2.5 quintillion bytes of data, and that number will only increase. Without analytics, data is virtually useless. That's why the ability to make sense of the deluge of incoming information is essential to business success
While leaders understand that analytics is important, it can be difficult to grasp how different business units and individual departments utilize data and analytics and how that ultimately affects business performance. Image: Shutterstock
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]