“When we think about the challenge of innovation, we tend to think that the biggest hurdle is to present a great innovation out in the market,” says Adner. “If that innovation was developed, delivered, is out there, and consumers know about it and want it, the expectation is that it should succeed and succeed very rapidly. But that doesn’t always happen.”
[This article republished with permission from the author and the Tuck School of Business.]
Excellent article. Certain technologies take off quickly while others remain in the dark. In India Mobile phones,Mineral water,Motor Cycles were a great success while simple box type solar cookers are not. In Innovation theory there are two approaches: Technology Push and Demand Pull. Technology push innovations might of course be adopted if they happen to satisfy a real demand, or are heavily promoted. Success is much more likely, however if the needs, priorities and demands are studied before attempting to introduce a new technology or system. This is the demand pull approach to innovation. Dr.A.Jagadeesh Nellore(AP),India
on Mar 26, 2013