They shaped the decade in fields like politics, technology and business, changing the course of the world in many ways
Serena Williams
Tennis player
The winner of 23 major single tennis titles, including 11 single Grand Slams, Serena Williams has been ranked World No 1 eight times between 2002 and 2017, making her one of the greatest players of the game. In the past decade she has displayed her business acumen by investing in 34 start-ups, through Serena Ventures, while also starting her self-funded direct-to-consumer clothing line called S by Serena in 2018. Known for her sartorial choices on court, she became the centre of further attention when it was learnt that she was 8 weeks pregnant when she won the Australian Open in January 2017. Through her posts on social media and interviews, Williams has been candid about discussing issues such as postpartum depression and other medical difficulties.
Kylie Jenner
Entrepreneur/Model
She shot to the limelight in her teens with the reality television show Keeping Up with the Kardashians. Jenner turned entrepreneur in 2013 with a clothing line co-created with her sister Kendall for the retail company PacSun, called Kendall+Kylie. The success of her beauty brand Kylie Cosmetics, launched in 2015, led to Forbes counting her as one of the youngest ‘self-made’ billionaires in the world. Jenner recently sold a major stake in the company for $600 million, leading to Kylie Cosmetics being valued at $1.2 billion. With over 154 million followers on Instagram, she is also among the top 10 ‘most followed’ celebrities on the social media platform.
Sundar Pichai
CEO, Alphabet, parent company of Google
In December 2019, Sundar Pichai, CEO of Google since 2015, took over the additional reins of the parent company Alphabet, capping a decade of unprecedented success. The Madurai born, IIT-Kharagpur and Stanford graduate will take home $2 million (more than ₹14 crore) in annual salary starting 2020, and a staggering $240 million (over ₹1,707 crore) in performance-based stock awards over the next three years. The elevation for Pichai comes at a time when Google is facing intense scrutiny from lawmakers and activists over anti-trust issues, and privacy and data tracking policies.
Joshua Wong Chi-fung
Activist
The 23-year-old serves as the secretary general of Demosistō, a pro-democracy organisation in Hong Kong. Joshua Wong Chi-fung came into the limelight during the Umbrella or Occupy Movement in 2014 when he protested against restrictive electoral reforms. He was even included in Time magazine’s list of most influential teens that year. In August 2017, the Nobel Peace Prize nominee was jailed for six months for storming the government headquarters compound at Tamar Park which sparked a 79-day protest. During the 2019 Hong Kong protests, he convinced US politicians to pass the Hong Kong Human Rights and Democracy Act.
Colin Kaepernick
Footballer
The American football quarterback, who is currently a free agent, played six seasons for the San Francisco 49ers in the National Football League (NFL) till 2017. In their third pre-season game in 2016, Colin Kaepernick kneeled during the US national anthem to protest against racial injustice and systematic oppression in the country. He did that throughout the season. Kaepernick even filed a grievance against the NFL and its owners, accusing them of conspiring to keep him out of the league. In February 2019, he reached a settlement with them and withdrew the complaint.
Mark Zuckerberg
Co-founder and CEO, Facebook
It was a decade that belonged to the Facebook CEO and co-founder. Mark Zuckerberg became controversy’s poster child for various reasons. From listing Facebook in 2012 to buying Instagram and WhatsApp, he attracted headlines for professional reasons. But he was also the recipient of a lot of outrage following a battery of scandals and accusations: Mishandling user data in the Cambridge Analytica Scandal and his role in influencing the 2016 US Presidential election. Zuckerberg was criticised for not fact-checking political advertisements and an alleged psychological experiment conducted on non-consenting users.
Felix Kjellberg (PewDiePie)
YouTuber
Felix Kjellberg, popularly known as PewDiePie, is a Swedish YouTube star whose claim to fame is his comedy and video game commentaries. Kjellberg set up his YouTube account under the name ‘PewDiePie’ in 2010, and uploaded his first video, called Let’s Play, about the game Minecraft. A student of industrial economics and technology management at the Chalmers University of Technology at the time, he quit academics a year later. By 2013, his channel was the most subscribed on YouTube, a title he held until 2019 when he lost it to the YouTube channel of music company T-Series. Even as he has faced flak over insensitive and racist language usage, as on date, Kjellberg’s channel has over 102 million subscribers.
Abu Bakr Al-Baghdadi
Leader, now deceased, of Isis
Abu Bakr Al-Baghdadi, the self-styled “caliph” and among the world’s most wanted, unleashed a reign of terror through the larger part of the decade by torturing and killing millions and generating billions of dollars from oil trade, extortion and kidnapping through the Islamic State of Iraq and Syria (Isis), the militant organisation he led. At its peak, Isis controlled a territory of 88,000 sq km, stretching all the way from western Syria to eastern Iraq, and orchestrated terror attacks all across the globe. On October 27, Baghdadi, who reportedly had a $25 million bounty on his head, killed himself during a raid by US Special Forces in Syria.
(This story appears in the 17 January, 2020 issue of Forbes India. To visit our Archives, click here.)