The potential of Centre's Bharat Rice, Dal, Atta initiative

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As higher food prices continue to hit India's masses, the government, last week, added rice to its portfolio of commodities under its 'Bharat' brand. Forbes India's Neha Bothra joins us today to give us an update on Bharat Rice, and explore its long-term possibilities. A salient point is that this rice, like the Bharat Dal, launched last year, is available via online marketplaces too in new-age India