Special Report
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The Apple effect: iPhones, iPads still on top of India's mind
Apple's products, though expensive, are sought after even in a price-conscious market like India
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How Amazon has survived—and thrived—in the Indian market
Amazon has not only survived in India but also earned a loyal customer base by obsessing over it
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What makes Dell India's best consumer tech brand
Dell has become popular among millennials for its sleeker models, improved features and design
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'India is a Priority for Us': Netflix VP
Todd Yellin, vice president (product), Netflix, on the appetite for Indian shows globally and creating quality content on the platform
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Behind Netflix India's audacious plans
From Sacred Games to Little Things, a deep dive into why Netflix is betting big on India, with a bold original content play
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India's 100 Most Respected Consumer Tech brands
Forbes India-TRA Research study ranked the most respected consumer tech brands for working millennials aged between 21 and 39 in India. Here are the top brands, across various categories
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How brands can earn customer respect
Not only does a respected brand attract higher loyalty from customers, it also draws the best talent and its off erings enjoy a higher perceived value in the market
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What makes a brand gain consumer trust?
Trust and sales of a brand often don't move in tandem, but it's difficult to get the latter without the former. Inside the first Forbes India-TRA Research study of India's most respected consumer tech brands
