Harvard Business School
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Clay Christensen's Milkshake Marketing
The jobs-to-be-done point of view causes you to crawl into the skin of your customer and go with her as she goes about her day, always asking the question as she does something: Why did she do it that way?
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Being the Boss
Unless you manage the context in which your team resides, there's no way that your team can be successful
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Is Groupon Good for Retailers?
With the economy lagging, consumers are increasingly responsive to discounts. And Groupon has found a way to feature small businesses that haven't traditionally advertised online
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One Strategy: Aligning Planning and Execution
Every firm has two strategies. Unfortunately, these strategies often diverge
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Innovative Ways to Encourage Personal Savings
HBS professor Peter Tufano describes, new and old products targeted at people who haven't saved in the past and who don't have much money to begin with can make savings more feasible or more fun, or both
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What's Good about Quiet Rule-Breaking
Moral gray zones enable both managers and workers to perform their roles
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How to Fix a Broken Marketplace
Market design teaches us both about the details of market institutions and about the general tasks markets have to perform
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Looking Behind Bad Decisions
We hope that our work provides an outline for leaders who want to make wise decisions, rather than simply beat the other party
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Managing the Support Staff Identity Crisis
If you're tied down by your job description, you restrain your impact. It's self-limiting behavior. It becomes a vicious, self-fulfilling prophecy
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Spending on Happiness
Can money buy you happiness? Michael I. Norton answers this question in an interview
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Making Right Choices: Art or Science?
Science can assist us in becoming more skillful choosers, but at its core, choice remains an art