Thought Leadership
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How small firms could help build sustainable economies
Fuqua professor explains how the health of small and medium firms can strengthen communities and benefit the whole economy
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Upcycling – The opportunity-perception paradox
Upcycled products can win over customers—if brands rethink design, perception, and purpose from the start
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Lessons from luxury on creating more with less
Chef Alain Passard's success came from imposing limits to reach new creative heights
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How to build shock-resistant stores
Niche stores with small inventories hold the keys to resilience in the face of global disruption
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Study finds impact investors rarely evaluate real-world impact
Lauren Kaufmann, an assistant professor of business administration at the University of Virginia's Darden School of Business, and Helet Botha of the University of Michigan-Dearborn, explore whether "impact investors" assess if their strategy is having a positive effect
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More accessible yet less personal: The two sides of digital banking
As more banks adopted digital platforms and apps, and customers forwent brick-and-mortar branches to do their banking online, how this shift is impacting competition among banks and whether it has altered the makeup of bank deposits and loans
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It literally pays to love your work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more
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Don't be an "authentic" leader
Be clear on what you stand for, but flexible in how you express it
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Flow Vs Wisdom: What happens when the Zen monk meets the jazz saxophonist?
Exploring the dance between flow and wisdom in modern life
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How to leverage India's MarTech boom
As the country's digital footprint expands with over 850 million internet users, it will be exciting to see how marketers continue to innovate and bridge the diversity gap
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Why has the U.S. been running a trade account deficit for so many years?
Understanding why this deficit persists requires us to explore the key economic drivers behind it and the broader implications of the U.S.'s role in the global financial system