Thought Leadership
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If they're not ready to change gears, specialized companies may be left in the dust
A study of motorcycle makers shows how focusing on one market for too long can reduce companies' ability to survive
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What are the hindrances to the growth of Indian family businesses?
Family businesses play a crucial part in the economic growth of a country when they move with the times. Many Indian family businesses are still stuck with the traditional ways of functioning. Here's what they need to do to break archaic chains and flourish
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Salary Negotiations: A catch-22 for women
Too assertive or too nice? New research from Julian Zlatev probes the lose-lose dynamics that penalize women in negotiations and perpetuate gender inequity
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Keeping score: The effects of rating customers
Customer rankings systems can backfire
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SPACs: What you don't understand can cost you money
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors
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Why the customer isn't always right
Consumer behaviour on food-logging tools reveals initial expectations don't match actual experience
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Himachal Pradesh Vs Uttarakhand: A tale of development for two Himalayan states
At a broader level, both states fall under the ambit of the greater, lesser and outer Himalayas. However, these mountainous states differ in critical areas that have intrinsically led to the facilitation of entrepreneurship in Himachal Pradesh and indifference in Uttarakhand
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Tata Neu: Why the cross-selling idea may not sell
Tatas, in the past, have benchmarked practices for others to follow, creating brand equity where consumers expect top-notch quality from them. In the current case, it may be intriguing to see if this brand equity helps them tide over their existing challenges with Tata Neu
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Think different — sometimes. Teams succeed when they balance creativity and focus
An analysis of thousands of Slack messages shows how groups can adjust their cognitive diversity
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Why companies raise their prices: Because they can
Markups on household items started climbing years before the COVID-19 pandemic. Companies have realized just how much consumers will pay for the brands they love, says research by Alexander MacKay
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Climate change: The window is closing to take action
We need investment and widespread adoption of cleaner technologies that shift our economy away from fossil fuels and toward net-zero emissions